![]() Whether you’re writing a caption for your own page or for your company…Īll of this can be applied no matter your industry. #appleemployees #cool #announcement #apple” ✅ This #throwbackthursday post really got us thinking. We wanted to announce something cool with you all. This #thorwbackthursday post really got us #thinking.” ❌ “Hey, #appleemployees! We wanted to #announce something #cool with you all. One other way to get your post seen by more people: #hashtags.Īdding relevant hashtags to your caption will help get your content in front of people outside of your network, too.īut please, please, on behalf of everybody ever, do not load your caption with hashtags! □♂️Īdding plenty of hashtags to your post is fine if you add them below the caption.īut adding hashtags to every other word makes it so difficult to read and is totally unnecessary. Getting your post seen by even more people is a game of algorithms, and few things are as valuable as a comment! □ Mentioning something that divides opinion is a great place to start.īut regardless of how you do it, just make sure you do it. Really encourage users to stop and think. You might have noticed people ending LinkedIn posts with ‘thoughts?’ The most simple and effective way of doing this is by finishing with a question. Lastly then, you need to encourage comments. You don’t have to go crazy (when it’s too much, you’ll know), but there are few things that make people scroll past you faster than a big block of boring black and white text. Plus, emojis keep things engaging and just that little bit nicer to look at □ What you might think is a satirical pun and just “classic humour” may not translate well when the reader has never spoken with you. Personally, I don’t love emojis, but there’s no denying that they help to convey emotion.Īfter all, not everyone in your network knows you. Some love them, some hate them, and some dislike them but use them nonetheless. LinkedIn users don’t have the time or patience to read what looks like a short novel. People reading are more likely to stop and process something that looks clear and engaging ✅ It might not be grammatically correct in the context of an English exam, but it makes things a heck of a lot easier to read. We can’t recommend paragraph spacing enough. When it comes to captions, regardless of the content… Now, what’s the use in a great caption if it’s not easy to digest? Work this into your caption as early as possible, and use this as your hook to encourage people to read/watch on. Perhaps there’s something that appears in the video after 10 or so seconds. Not every photo/video will get someone’s attention □ You can’t always count on your content to do the work for you. Posts containing images, videos, or links will have less preview text and the ‘see more’ button will appear a line or so sooner. With all-text posts, LinkedIn gives you a little more room to maneuver.īecause there’s no visual content, LinkedIn gives you an extra bit of room before adding the ‘see more’ button □ This is critical in getting your post seen by more people! ![]() It’s an algorithm KPI as it tells LinkedIn that (of all the content in someone’s feed) your post was of interest. Hangtime is the amount of time someone spends with your post on their screen before scrolling on. LinkedIn’s algorithm sees this as a positive signal, as it shows interest, and ultimately increases ‘hangtime’ on your post. You need something that’s going to make the reader want to read on. The most important thing to do is open with a hook! □Īs you want to get people’s attention right out the gate. If you’re posting an image or a video, LinkedIn will shorten your caption, so users will only see two lines of text before the content.Īnything longer than this and users will be prompted to use the all-important ‘See more’ button to view the rest of your caption. Of course, the caption will vary depending on what type of post it is. ![]() Writing your own posts can feel like the easiest of them all.
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